Blur has emerged as a dark horse in the NFT market, and its success is by no means an accident.
Looking back on the growth trajectory of Blur, it’s evident that the platform’s moves, whether in product design or user operations, have all been strategic and purposeful, making it a role model for other blockchain projects. Conclusion: A Strong Platform With Bright Market Prospects Meanwhile, by setting reasonable eligibility criteria, the platform has promoted the adoption of its features to make itself stickier. In addition to the expanding scale and coverage, Blur has cleverly incorporated user loyalty into airdrops to encourage active trading: the more loyal you are, the more BLUR tokens you could get through airdrops. For instance, each Blur airdrop has targeted different user groups, with the first focusing on user acquisition, and the second attracting new users and incentivizing sellers to expand the project’s user base. Based on Blur’s airdrop eligibility requirements, we can tell how its marketing strategies progress. According to official sources, this will be the last and largest Blur airdrop. Moreover, the Blur airdrops also continued to expand in scale.
To be more specific, the airdrop on February 14 is already its third airdrop campaign, and the two previous airdrops both lasted a long time. Although airdrops are not a new tactic in the crypto space, Blur’s airdrops are frequent and long-lasting. Since its launch, Blur has taken the marketing strategy of airdrop-based user acquisition to the extreme.
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Such strong backing is expected to help Blur continue to update its features to stay innovative and dynamic. Unlike other NFT platforms, Blur does not charge users fees, but instead sticks to zero rates and customizable royalties, which caters to the needs of ordinary NFT traders.īlur has gained traction mostly because it is backed by a strong team consisting of developers from prestigious institutions such as MIT, Twitch, Square, Y Combinator, Five Rings Capital, and Citadel.
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Additionally, Blur has migrated and optimized NFTNerds’ functionality with batch purchase features for professional traders, attracting more new users. Despite OpenSea’s long-standing dominance in the NFT market, Blur has brought changes to the market, and users have hailed it as a multifunctional platform that combines the best of OpenSea and GEM.īlur has integrated its marketplace with an aggregator to provide traders with a concise, user-friendly, and professional interface that meets the demand for high-frequency NFT transactions with faster and more convenient trading. More specifically, the Blur aggregator consolidates information from NFT marketplaces such as OpenSea, LooksRare, and X2Y2, allowing users to trade NFTs on multiple platforms through a single portal (including Blur’s own). It is not only an NFT marketplace but also an NFT aggregator. Versatile Functionalitiesīlur has introduced many innovative features since day one. In just one year, Blur has grown rapidly, evolving from a newcomer to a formidable rival to OpenSea, which demonstrates strong backing and ingenious operating tactics.
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